Effective date: October 26, 2026 · Last updated: October 26, 2026
Key points
These points summarize the Terms below; they don't replace them.
- Being writes personal affirmations with AI. They are words of encouragement, not therapy, medical, financial or religious advice, and they don't guarantee any result.
- If you are in crisis or thinking about harming yourself, contact local emergency services or a crisis line now. In the US, call or text 988.
- Your affirmations are yours to use and share. AI-generated content may not be protected by copyright and may not be unique.
- PRO and PRO+ are auto-renewing subscriptions (weekly, monthly or yearly), paid through Apple. Cancel anytime in iOS Settings → [your name] → Subscriptions → Being → Cancel Subscription, at least 24 hours before your plan renews.
- You must be 18 or older.
- If you live in the EU, UK, Australia, Canada, New Zealand or another country with mandatory consumer protections, nothing here takes away your statutory rights.
1. Agreement
These Terms are an agreement between you and Core App Labs Limited, Room 5003, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong ("we", "us"). Apple is not a party to it. By downloading or using Being (the "App") you accept these Terms and our Privacy Policy. If you don't agree, don't use the App.
2. Who can use the App
You must be at least 18 years old.
3. License
We give you a personal, non-exclusive, non-transferable, revocable license to use the App on Apple-branded devices that you own or control, as allowed by the Usage Rules in the Apple Media Services Terms and Conditions (including Family Sharing where enabled). You may not copy, modify, resell or reverse-engineer the App, or extract its starter affirmations, voices or other content, except where the law allows this.
4. How the App works
4.1 You tell us the area you want to work on and what you need in your own words (your "Input"). The App uses AI to write affirmations, Future Self messages and Sleep Mode content for you, reads them in the voice you choose and creates cover images (the "Output"). It can deliver them by notification and show them in widgets on your Home and Lock Screen.
4.2 Outputs are created by AI models from third-party providers (see section 13). The same Input can give different Outputs, and an Output may be inaccurate, unexpected or not what you asked for. Outputs do not reflect our views.
4.3 Some requests may be blocked by automated safety systems or may fail. Writing an affirmation can take a minute or more. We may change the AI models we use at any time, which may change the style of Outputs.
4.4 Future Self messages are written as if you were speaking from the future. They are imagined, not predictions. The voices you hear are AI voices, not your own voice or the voice of any real person.
4.5 Starter affirmations shown in onboarding are prepared in advance and are the same for everyone who picks the same area.
5. PRO, PRO+, offers and one-time purchases
5.1 Without a subscription, you can keep the affirmation created for you in onboarding. Creating new affirmations requires a subscription or a one-time purchase. Widgets and most notifications are available only with a subscription. What is available without a subscription is shown in the App.
5.2 PRO includes up to 3 new affirmations a day of any type, one of which arrives on its own each day; reminders through the day; widgets; streaks; and shareable cards. PRO+ includes everything in PRO and up to 9 new affirmations a day. Daily limits reset every day at midnight in your device's time zone. Unused affirmations do not carry over to the next day.
5.3 Plans. Current plans and prices appear on the purchase screen before you buy. They may include weekly, monthly and yearly subscriptions. Prices may differ by country and include applicable taxes.
5.4 Auto-renewal. Subscriptions are charged to your Apple ID when you confirm the purchase. They renew automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period. Your Apple ID is charged for renewal within 24 hours before the end of the current period. Apple will ask for your consent before any price increase where required, and we will give any advance notice of price changes the law requires.
5.5 Introductory and special offers. An offer price (for example, $0.99 for the first week) applies only to the first period stated in the offer. After that, your subscription renews at the regular price shown in the offer. Offers are subject to Apple's eligibility rules (Apple generally allows one introductory offer per Apple ID for each subscription group) and to the conditions shown with the offer. If an offer shows a time limit, it ends when the time runs out.
5.6 Upgrading to PRO+. If you upgrade from PRO to PRO+, the change takes effect right away and Apple refunds the unused part of your PRO subscription under its rules.
5.7 One-time purchases. A one-time purchase creates one new affirmation of the type you choose, in addition to any daily limit. It is not a subscription and does not renew. The price is shown before you buy and may depend on your plan. One-time purchases cannot be restored through Restore Purchases; the affirmation you created stays in the App on your device.
5.8 How to cancel. iOS Settings → [your name] → Subscriptions → Being → Cancel Subscription. You keep your plan until the end of the period you paid for. Deleting the App does not cancel a subscription. When a subscription ends, most notifications stop, widgets show a reminder to come back, and your affirmations stay in the App.
5.9 Refunds and withdrawal. Apple handles all payments and refunds under its policies. You can request a refund at reportaproblem.apple.com. Nothing in these Terms limits any right you have under applicable law, including any statutory right of withdrawal or cancellation available to consumers in the EU, the UK and elsewhere, or any reminder or cooling-off rights that apply to subscription contracts.
5.10 Restore Purchases for subscriptions is available in Settings.
6. Notifications and widgets
Your daily affirmation, reminders, streak and bedtime reminders and plan updates arrive as notifications you choose. Without notifications, your affirmations stay in the App but nothing arrives on its own. Delivery times can vary, and notifications depend on Apple's systems and your device settings.
Widgets and notifications can show your affirmations on your Lock Screen, where other people may see them. Think about this before you write something private.
7. Your Inputs
7.1 You keep all rights in your Inputs.
7.2 You give us and our service providers a worldwide, non-exclusive, royalty-free license to host, process, transmit and modify your Inputs and Outputs only to provide the App to you, and only for as long as described in our Privacy Policy. We do not use your Inputs or Outputs to train AI models.
7.3 Don't include other people's personal details, such as names or health information, in your Inputs.
8. Outputs and intellectual property
8.1 As between you and us, and as far as the law allows, you own your Outputs, and we assign to you any rights we may have in them.
8.2 AI-generated content may not be protected by copyright in some countries. We do not promise that you can register, enforce or exclusively own any Output.
8.3 Outputs are not unique. Other users may receive similar or identical affirmations.
8.4 You may use your Outputs for any lawful purpose, including sharing them as cards on social media. You may not sell Outputs in bulk (for example as affirmation packs, audio libraries or datasets) or use them to train an AI model.
9. Content rules
Don't use the App to:
- create content that is hateful, harassing, sexual, violent or illegal;
- create content about a real person that is misleading, defamatory or harassing;
- create content that encourages self-harm, eating disorders or harm to others;
- attempt to bypass safety systems, daily limits or purchase screens;
- automate, scrape or resell access to the App, or interfere with its security or operation.
We may suspend your access to AI features if you break these rules.
10. Reporting
To report an Output or misuse of the App, tap Contact Support in the App or email support@being.training. If you believe content made with the App infringes your copyright or other rights, email support@being.training with your contact details, a description of your work or right, and a description of the content you are reporting. We will review your report and act on it promptly.
11. Wellbeing disclaimers (important)
- Not therapy or medical advice. The App is a self-help tool. It is not a medical device and does not diagnose, treat or prevent any condition, including anxiety, depression, sleep problems, grief or conditions related to pregnancy. It is not a substitute for a doctor, therapist, midwife or other professional. Talk to a professional about your health.
- In a crisis, don't rely on the App. Contact local emergency services or a crisis line. In the US, call or text 988 (Suicide & Crisis Lifeline). In the UK, call 111 or Samaritans on 116 123. Elsewhere, contact your local emergency number.
- Sleep Mode is meant for falling asleep at home. Don't use it while driving or doing anything that needs your attention.
- No guaranteed results. Affirmations, Future Self messages and manifestation content express hopes and intentions. They don't guarantee money, success, relationships, health, pregnancy or any other outcome, and they are not financial, career or relationship advice.
- Faith content is written by AI for encouragement. It is not religious instruction and is not endorsed by any church or religious organization.
- AI can make mistakes. Content may occasionally be inaccurate or feel wrong for you. Skip anything that doesn't help.
12. AI-generated content
Outputs are created by AI. Saved and shared files may carry machine-readable marks added by the AI model developer, such as invisible watermarks or metadata. Don't remove these marks.
13. Third-party AI providers
The AI features rely on third-party providers: kie.ai (NEXUSAI SERVICES LLC) and the AI model developers available through it. We choose, and may change, the model used for each request. Their availability is outside our control. Our Privacy Policy explains what they receive and how long they keep it. If we start using a developer based in a country not listed on our AI Providers page, we will update it and tell you in the App first.
14. Our intellectual property and feedback
We and our licensors own the App, its design and its content, including starter affirmations, voices, push texts, cover styles and widgets. They are licensed to you only for use within the App and in Outputs you create with it.
If you send us feedback, we may use it without any obligation to you.
15. Your responsibility for Inputs
As far as the law allows, you will compensate us for third-party claims caused by Inputs you submitted in breach of section 7.3 or section 9. This does not apply where the law does not allow it, and it does not limit your statutory rights as a consumer.
16. Disclaimer
As far as the law allows, the App is provided "as is" and "as available". We don't promise that it will be error-free or uninterrupted, that notifications will arrive on time, or that Outputs will be accurate or suitable for you. This doesn't affect your statutory rights as a consumer, including the EU and UK rights to digital content that conforms to the contract and is of satisfactory quality and as described, and the consumer guarantees under the Australian Consumer Law and the New Zealand Consumer Guarantees Act.
17. Limitation of liability
17.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or any other liability that cannot be excluded by law.
17.2 Subject to 17.1 and as far as the law allows, we are not liable for indirect or consequential losses, or for lost income or opportunities, including decisions you make based on Outputs. Our total liability to you is limited to the greater of the amount you paid us in the 12 months before the claim, or USD 50.
17.3 EU and UK consumers: we are responsible for loss you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable or for business losses.
18. Apple terms
- These Terms are between you and us only, not Apple. We, not Apple, are solely responsible for the App and its content.
- Apple has no obligation to provide any maintenance or support for the App.
- If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
- We, not Apple, are responsible for addressing any claims relating to the App or your use of it, including product liability claims, claims that the App fails to meet legal or regulatory requirements, and claims under consumer protection, privacy or similar laws.
- We, not Apple, are responsible for investigating, defending, settling and discharging any third-party claim that the App or your use of it infringes that third party's intellectual property rights.
- You confirm that you are not located in a country subject to a US Government embargo or designated as a "terrorist supporting" country, and that you are not on any US Government list of prohibited or restricted parties.
- You must comply with applicable third-party terms when using the App.
- Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept them, Apple has the right to enforce them against you as a third-party beneficiary.
- Questions, complaints and claims: Core App Labs Limited, address above, support@being.training.
19. Ending these Terms
You can stop using the App at any time. We may suspend or end your license if you seriously breach these Terms, for example section 9. Ending your license does not cancel an App Store subscription (see 5.8). Sections 7, 8, 11, 12 and 14–20 continue to apply.
20. Governing law and disputes
20.1 Talk to us first. Email support@being.training. Most issues are solved this way. Please give us 60 days to resolve a dispute before starting formal proceedings.
20.2 US residents. These Terms are governed by the Federal Arbitration Act and the laws of the State of Delaware. Any dispute will be resolved by individual binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. Either of us may instead bring an individual claim in small-claims court. YOU AND WE WAIVE ANY RIGHT TO A JURY TRIAL AND TO TAKE PART IN A CLASS OR REPRESENTATIVE ACTION. If 25 or more similar claims are filed by the same or coordinated counsel, they will be administered in batches of up to 25, in the order filed. You may opt out of arbitration within 30 days of first accepting these Terms by emailing support@being.training with the subject "Arbitration opt-out".
20.3 Everyone else. Section 20.2 does not apply. These Terms are governed by the laws of Hong Kong, but you keep the protection of the mandatory laws of the country where you live, and you may bring claims in the courts of that country. EU consumers can also use their national consumer dispute bodies.
21. Changes and general terms
We may update these Terms. We will give notice in the App at least 30 days before material changes apply; changes to prices follow section 5. If a provision is unenforceable, the rest still applies. These Terms, the Privacy Policy and the Consumer Health Data Privacy Policy are the entire agreement between us about the App.
22. Contact
Company: Core App Labs Limited
Address: Room 5003, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong
Email: support@being.training